News & Press

Offering breakfast is a made-to-order success for McDonald’s

December 26, 2015

Excerpted from the original article published by the Los Angeles Times

McDonald’s will need to show sustained growth to prove its turnaround has taken hold, said Greg Wank, head of the food and beverage group at the consulting and accounting firm Anchin, Block & Anchin.

“You can say [Easterbrook] had a really tough assignment to turn around this gigantic ship, or you could say the bar was set lower for him” after McDonald’s extended sales declines, Wank said.

“There were many areas for them to make marginal improvements” and Easterbrook had the “fresh pair of eyes” to execute the changes, whether it be tweaking the menu or cutting costs, he added.