Consolidation, increased competition, and a constantly changing business environment make managing a public relations or advertising firm an increasingly difficult challenge in today’s marketplace. Expertise alone is no longer enough. Organizational structure and administrative functions need to be as efficient and as effective as possible. Firms require the tools and information necessary to develop the long-range strategic vision necessary to ensure healthy, sustainable growth.

Anchin’s Public Relations and Advertising Services Group addresses the unique needs of the industry with a suite of tax, accounting, and business advisory services. This specialized practice group has an in-depth understanding of the industry and can help with the special financial reporting, tax and financial planning, and management and information systems requirements of today's public relations and advertising firms.

Anchin's team currently serves some of the most well-known agency names in the industry. We have worked with firms from their initial start-up phase through the various cycles of their business growth. Anchin customizes services to fit each client so that we are able to serve agencies large and small, all with the same expertise and attention that distinguishes our Public Relations and Advertising team.

Whether you need an operational review, a capacity study, IT consulting, due diligence for a merger or acquisition, or the traditional range of accounting, auditing, and tax services, Anchin provides services optimized and customized for the unique structure and environment in which public relations and advertising agencies operate.

The profitability, efficiency, and ultimate success of your firm depend on effective information and technology systems. The range of options available today can be staggering and finding the right solutions to meet your needs is a constant challenge. Anchin can help you assess your requirements, identify the best solution, and implement an effective system. We can also evaluate your existing system to gauge its effectiveness for your practice, and help you sensibly plan the acquisition and implementation of system upgrades and improvements.

Your firm may have more than one area of specialization or may practice from more than one location. However your firm is structured, it is essential that you have an understanding of your firm's profitability at every level. With reports and analyses tailored to your specific needs, we can give you that understanding.